Should Your Business be on Instagram?

Should Your Business be on Instagram?

When it comes to online marketing, nothing is better than social media, and in today’s consumer driven world, businesses have a choice in which platform they wish to use. Facebook, Google+, Twitter – they are all effective vehicles to drive your company’s message to consumers, but what about Instagram?

Today here at Staten Island Web Design, we are helping you determine whether your business needs to be on Instagram.

How Instagram Works

Popular with millennials, Instagram is a great visual media platform. People share everything from photos of comical cats and pictures of serene sunsets, to videos of their latest activities and interests.

Several brands have already achieved success by adding Instagram to their marketing strategies.

Establishing a Presence

Instagram targets the youth. Therefore, you have to ask yourself a number of questions before deciding if this social media network is ideal for you.

  1. Are Your Clients Using It?

Let’s start with the obvious question first. Does it make sense for you to be using Instagram if the majority of your audience is not on it? You need to be where they are online, so while Instagram can be an attractive tool, it doesn’t make sense to use it if your consumers aren’t there. Know your market.


  1. Is Visual Marketing Important to Your Business?

Do you use or need visual marketing to help you create and establish your brand among consumers.  Make certain that your product is great for Instagram, and make sure you can create content worth sharing to your audience. Instagram can help you maximize your impact if you know how to use it.


  1. Is Your Competition Using Instagram?

Ask yourself this BIG Question. Find out if your competition is using Instagram and how they are using it to reach your market. If they have a successful Instagram presence, it’s time to start using Instagram for your business in order to help drive potential clients to your brand. You don’t want to be left behind, and ignoring Instagram as a marketing tool can kill your business if your competition knows how to use it effectively and is capitalizing on its potential.


Making Instagram Work for Your Business

If you have decided that Instagram is right for your company, you will need to know how to use it effectively. Below are some key strategies to help you make the most of your Instagram experience:


  1. Use Hashtags on Photographs

If you want to be found by new and potential clients, hashtags are an essential part of the social media experience. Don’t be shy about using them; the more you add, the more you can help broaden your customer visibility.

  1. Know Your Demographic

Every bit of content you put on Instagram needs to be tailored specifically to the audience you are trying to reach. What does your audience enjoy? Knowing your audience means knowing your business.


  1. Do Your Research

Slapping an Instagram page up on the internet wall for your business and hoping it sticks isn’t a very good strategy. Instagram does offer assistance to businesses trying to create a presence on their social media platform, so utilize it.



Just like any other social media platform, Instagram can be an effective resource to help you establish your brand to consumers. Find out if it’s right for you, and don’t hesitate to use it in maximizing your market exposure.  Here at Staten Island web design, we not only make you a high quality website but we offer tips weekly to ensure that your website is a success.