These minor tweaks can bring major difference to your website usability Part 1

These minor tweaks can bring major difference to your website usability Part 1

UX and UI are often tagged closely and have a professional relationship between them, but, each play a unique and crucial role in making any product complete. UI or User Interface Design and UX or User Experience Design, in the web jargon, is usually coupled with website architecture and are critical elements that contribute to the usability factor. Most of the factors that garner website usability are or should be preplanned. Any website renowned for usability satisfies the following UI/UX design disciplines.

Determining the visual hierarchy

The point of entry to your website (usually, the homepage) is a critical interface that influences any visitor’s first impression with respect to your website. Design your website pages, especially homepage of your website in such a manner that the viewers are given a clear idea of where to look and the action to take. Utilizing the whole website homepage to impart the idea might not work on most of the occasions. You have to consider the screen view that the website visitors are exposed to, once the site loads. Optimize the elements within the particular view to prompt the users to take actions. For instance, optimizing the screen view of an ecommerce website with sliding banners of different products and a call-to-action is a smart way to catch user attention.

Optimizing the page layouts

Page layouts have a crucial role in ensuring optimum usability. Follow the below listed strategies to ensure that your website follows a disciplined layout.

  • Stick with a single column layout rather than breaking the webpage into multiple columns.
  • Overlapping columns is an innovative strategy to bolster continuity throughout the webpage
  • Optimize the headlines with visual contrasts and place them adjacent to the pertinent sections
  • Group the similar menu items and decide on the menu type according to the screen sizes

Deliver useful information readily

Spontaneous delivery of useful information is something that ensures a swift navigation through any website. The website navigational features should be optimized in such a manner so that the user gets maximum information with minimum effort. For instance, for a website with product listing pages, rather than prompting the users to click on individual items to get product information, it is always ideal to include the critical information like the product rating, availability, size etc within the primary pages. However, if you follow this strategy for website that features large number of products, you might end up cluttering the primary page; an alternative to this is to cater the information on hover.

Eliminating uncertainty respect to interactions

Letting the user know the status once they have taken an action is an important usability enhancing factor. For instance, if the user has clicked one of the product images on an ecommerce website to view a maximized version of the image, instead of displaying a blank page until the image loads completely, showing a loading status with percentage count is something that will help you keep the user in the loop.

Ensuring optimum site usability throughout a website is something that requires anticipation and careful planning. Be prepared to invest ample amount of time and effort to achieve the same.