Ensuring website usability is all about analyzing the whole scenario from a potential user’s shoes. Continue considering the following tweaks to ensure that your website is optimized for mobile and desktop users.
Mobile first design approach
Optimizing your website for mobile is no longer optional. Mobile website visits have been dominating its web counterpart for the past couple of years. This is why it is important to follow a mobile first design approach. Start designing your website for the smallest screen and gradually optimize it for varying screen sizes (in the ascending order). Be aware of the screen size and optimize the content and the objects accordingly. This approach has been proven really effective when it comes to making your website mobile friendly without investing much time and effort.
If your website is an e-commerce oriented one, factoring in the geo-location of the user, especially for mobile visits, is really important. For any e-commerce website, accessing geolocation is a necessity when it comes to determining the shipping date, time and price, to provide information on product availability and nearest store location. These factors can drive mobile in-store purchases.
Retaining user information
Retaining user information even when the user has broken off from sequences is an ideal strategy to enhance user experience. For instance, for an e-commerce website, you can always allow the guest to add products to the cart and maintain the shopping cart value throughout the respective session where user traverses through the website as a guest. Retaining the same products in the shopping cart while the user decides to log in is an effective means to keep the user in the decision stage.
Similarly, providing the users with a list of recently visited pages or products towards the bottom of every page that they visit is also a good strategy to enable users to compare different products of their choice. Listing user’s recent searches while the user uses the search bar is also strong website usability etiquette.
Optimize validation error messages and interface
Keep in mind that users are bound to make mistakes and design interfaces and responses accordingly. For instance, if the user decides to log in to your website and enters an old password, provide an error message that tells the user that an old password was entered instead of the new one. It is always ideal to provide the user with detailed error messages with possible solutions. Also, try not to personalize error messages using “You”, i.e. use “Please create an account” instead of “You need to create an account”.
Mobile users can easily make mistakes while clicking on responsive objects on the website. Foresee such mistakes to try and design forgiving and versatile interfaces.
Optimizing websites for optimum usability is never a one-time task; any website which seems peerless in terms of usability is backed up by plenty of experiments and analysis. Considering the above mentioned website usability tweaks is the key to keeping users on their toes throughout their session through your website.