Importance of mobile first design and development

Importance of mobile first design and development

Mobile first design and development, as it sounds, is all about optimizing your website for smaller screens first and working your way up. Google rolled out stringent rules regarding mobile responsiveness way back in 2015. Mobile responsiveness is also expected to be one of the top tens in the list of search engine ranking factors 2017. It is always ideal to foresee some of the critical Google ranking factors and optimize your website or applications to stay ahead. Mobile responsiveness is one among them and one of the standards to be considered to ensuring ideal mobile responsiveness is mobile first design and development.

 Challenges in mobile first design and development approach

When comparing desktop and mobile responsiveness, the first thing that comes to your mind is varying screen sizes. But what if I told you that there are more challenges?  To state those, initially you need to understand that, its not only about making the website blend in with the varying screen sizes, but to ensure that the website functions as it is expected in these screen variants and that too without having to make any compromise on user experience.  Some of the challenges include rise and fall of the incoming data, with the user expected to move constantly.  Buttons or links, which adapts to varying screen sizes and becomes too small to be clicked on. Varying lighting effects based on the mobile display settings etc.

Implementing mobile first design and development

To implementing mobile first design and development, consider all the above mentioned challenges as your limitation, literally transformed, you cannot afford to think about designing a website by expecting high speed internet connection, buttons or links that are too large or small etc. So, your checklist should comprise of points like readable button texts and an easy to digest landing page, appropriate color contrast etc.

Pay attention to your navigation, with mobile screens, you do not want to offer your customers surplus amount of links or buttons to help them find what they are in search for. Let your landing pages or home page communicates the respective purpose clearly and concisely and do not rely on navigation or pop ups for achieving these goals.

Content implementation

Optimizing content for mobile screens can be one of the other major challenges in mobile design and development. On some occasions, you might have to make peace with the fact that, you may not be able to deliver as much as content with your mobile site when compared to its desktop version. Under such circumstances, you can script different user scenarios and figure out a way to highlight the focal content points that can be included in the trimmed version of the content to be placed on the mobile screen.

Cascading Style Sheets

While configuring CSS for mobile first design and development, bear in mind that you can configure it into two, with the main CSS tagged to the mobile screen and the variable CSSS, which is crafted to spring into action when the screen size changes.

Mobile responsiveness is here to stay and is certain to enjoy the limelight for the next decade, if not more. Accept the changes and work your way towards it, keeping in mind the all the varying screen sizes that you can ever imagine and fits the scenario.