Mobile Optimization Checklist

Mobile Optimization Checklist

Mobile searches have been dominating its web counterpart for the past couple of years. Google has also been giving priority to mobile optimized websites over the non mobile responsive ones. With stringent algorithms that second mobile responsive websites, it is imperative that you design your website to blend into different screen variants without making any compromise to user experience.  Most of today’s websites are optimized for mobile; however, it is not necessary that all the mobile optimization factors have been checked. Here is a list of guidelines that needs to be checked while optimizing your website for mobile.

User experience

Google sticks by the rule “make pages for users, not for search engines”. This is something that tells you how crucial mobile responsiveness is when it comes to getting your website into Google’s good-book. While making your website fit into smaller screens, ensure that the users are able to carry out their tasks without any constraints. This is why a mobile first design and development is always a remarkable idea. While optimizing for user experience, it is crucial to consider task prioritization. Foresee the actions that the users have to take to achieve respective goals, plan a user task blueprint after prioritizing these tasks.

Differentiating devices

While optimizing for mobile, it is essential that you are capable of differentiating different screen sizes.

For instance, mobile is categorized as the class of devices that can be referred to as smartphones. Screen sizes remain approximately on the same range and the display is set to vertical by default.

Tablets are considered to be a single category with larger screen when compared to mobile. Optimizing websites for tablet is not a real necessity, since most of the tablets can ideally display websites as they are displayed on the desktops.

Be consistent

Consistency is the key to optimizing website for mobile screens. It is imperative for you to offer a unified experience for customers throughout their session through your website. Google prefers consistency and encourages webmasters to follow the trait even while configuring website URLs. This is why it is highly recommended to maintain a single URL for websites across all the screen variants, rather than maintaining a separate URL for mobile.

Ensure crawl-ability and proper redirections  

Optimize your robots.txt file and ensure that no critical files are restricted from Googlebot’s access. Blocking JavaScript, CSS and image files can always have adverse affect on your website’s performance on mobile. It is also crucial to redirect desktop website URLs to respective mobile website URLs without any fail. Faulty redirects are one of the common mistakes made by webmasters who maintain multiple websites for different screens.

Optimize for speed

Optimizing your mobile website for speed is another important factor that you don’t want to miss out. You can use Google’s Page Speed Insight to track your website’s page loading speed both on desktop and mobile. Consider the recommendations offered by the tool, post running the test to optimize your website for speed.

Optimizing websites for mobile can be an overwhelming task, especially, when you have several factors to consider prior to launching a perfectly mobile responsive website. As a webmaster, you have the option to choose between different factors in mobile website optimization. For instance, you can choose whether to maintain different website URLs for mobile and desktop screens. It is always ideal to stick with Google’s guidelines without forgetting mobile customers.