With most businesses having an online presence, you must find ways to make your business stand out. You can start with a strong content marketing strategy.
This strategy should include a consistent publishing schedule, the use of relevant keywords, and a focus on a target audience.
If producing keyword-rich content regularly seems too easy, it’s because it is. If you want to achieve marketing success, it can’t just be any content you post. You need to produce high-quality content.
Great content comes in different forms, but it should always be fresh and informative and provide something valuable for your potential readers while helping you meet your marketing goals.
Here are 10 tips for creating high-quality content that is valuable and preferred by potential clients.
1. Unique content
You might find that you’re reading the same information online on multiple sites, also known as duplicate content. You need to create unique and informative content to enhance your SEO.
Unique content must be potential readers. Don’t copy and paste information and make sure to use multiple sources. Above all, write from your own thoughts, incorporating details specific to your business, location, and niche.
You can search for specific content ideas using keyword research tools like Semrush or Ahrefs. Create your content based on Google trends since people are already searching for these topics, and you’ll get more website traffic coming to your site.
2. Content formats
You hear it all the time–content, content, content. But what content formats are you using, and which ones should you use for content marketing?
Social media SEO is considered an adjacent strategy that works best in conjunction with exploring different formats for content creation. Blog posts, short-form articles, long-form articles, evergreen content, and interactive content can all work well for SEO.
3. Visual content
You want people to go to your page and spend time there. Research shows that content that uses graphics or images could generate up to 94% more views than text-only content.
Visual content will draw in your audience and engage them. Using video content, for example, is an intelligent way to increase users’ “time on page.”
You can also break up long content with images and infographics.
Another idea is to use bullet points instead of long blocks of text, as people’s eyes will be drawn to the shorter phrases, keeping their attention.
4. Repurposing content
Instead of posting a new blog each week, consider analyzing your existing ones.
Repurpose content by updating keywords in these blogs to increase SEO.
You can also use interlinks, links on a page that link to another page on that site. For example, if you post a new blog, you can link to an older blog you’ve posted to reduce bounce rates and increase session times. When interlinking, be sure to think ahead in terms of value and the customer journey.
5. Buyer persona
The more direction marketers have for content creation, the better. Your business can use tools, such as HubSpot or Semrush, to determine the types of people visiting your website.
Then, you can specifically write for your buyer personas based on your compiled data. Follow the lead of the best influencers who successfully adapt their content to their followers’ interests. Consider your customers’ goals and pain points each time you produce content.
6. User Intent
To better understand your customer’s needs and build your brand, it’s vital to study their user intent. Consider why your customers would search for specific keywords and phrases and plan your content & website architecture around it.
You can accomplish this by asking current customers for feedback when making new changes to your website.
Reviews are user-generated content that can naturally add value and keyword-rich content to your site.
7. Keyword density
While you must use trending keywords in your content, you must be careful about the amount you use.
As a rule of thumb, a keyword density of 1% to 2% in content is acceptable and will increase your chances of ranking higher in search results. Otherwise, a search engine might determine you’re purposely stuffing keywords for a higher ranking. Keyword stuffing is a black hat SEO technique associated with search engine penalizations.
8. Site architecture
You want users to have a straightforward, productive experience when visiting your site. Carefully planned site navigation will allow them to easily find the content they need, making it more likely that they will remain on the site for longer.
Good site architecture has organized categories. Users should easily be able to locate products and services by clicking on headings and subheadings.
Consider conducting a card sort with potential clients, where they organize products into categories to give you a better idea of their intuitive search order.
Minimize forced clicks with a flat architecture design, which is good for SEO and simplifies site navigation for users and search engines. On the other hand, a deep architecture design has many layers of subcategories, leading to more clicks and frustrated users.
9. Landing pages
You may launch a specific marketing campaign, host a webinar, or create an offer for specific customers. This information should be placed on something other than your home page. This is where you can think of creating a dedicated landing page for each event to make the information more organized and easier to find.
The more context and relevant information you have on your landing page, the better. Be sure to include one value proposition, one clear message, and one dominant CTA.
Clients who visit your site will notice if there’s a steady amount of content posted, as they usually seek consistency.
Pick a publishing time that leads to the most engagement. You can find the best time for your business by varying posting times and seeing which works best.
Consistency for high-quality content goes a step further. Your content should carry a unique and identifiable voice, style, and pitch across all distribution channels. This process establishes trust with your clients as you continue to show that you are a constant, reliable, and trusted source.
High-quality content will bring more organic traffic to your site, which increases leads and, ultimately, more customers.
When reviewing content to assess its quality, always ask yourself if it is valuable to your audience. If you put in the effort and stay consistent, people will start noticing.
If you’d like to explore how we can help you with these best practices for high-quality content, contact StatenWeb today!