Actionable technical SEO tips to follow in 2017

Actionable technical SEO tips to follow in 2017

Google requires SEO professionals, especially those who abide by the search engine etiquettes to be on their toes and keep upgrading their technical SEO strategies. Search engine optimization is no longer not only about ON Page and OFF Page strategies, with time, Google has been looking into more critical signals to rank websites and has set a standard benchmark in terms of Technical SEO for websites to compete with each other for the top spot.  Let us skim through the primary technical SEO tips to follow in 2017 to keep the ball rolling in your favor.

Optimize Time To First Byte

Website page load speed is directly proportional to user experience and really important when it comes to earning a valuable position in Google’s good-book. However, according to Moz, Google relies on TTBF or Time To First Byte for page load speed calculation rather than the time taken for a page to load completely. As the name suggest, Time To First Byte is the time taken for the first byte of your website page to load. Google’s Page Speed Insight Tool, can get you a clear picture on your website load speed with suggestions to optimize the same.

Some of the basic tips to follow for optimizing TTBF are:

  • Leverage browser caching
  • Use an updated Content Delivery Network
  • Optimize server configuration

Optimize internal link structure

Most of the SEO people overlook the necessity of user-friendly internal links. Internal links play an important role in distributing the link juice throughout the website, especially when you have a complex website with many pages. Perform an interlink audit for your website and consider the following factors:

  • Replace the cliché internal link anchor texts like “Click here” or “Learn more“ with meaningful, descriptive and keyword embedded anchor texts
  • Avoid interlinking to the homepage and contact us page, instead, go for deep internal linking.
  • Keep the links relevant, natural and follow

 

Create HTML and XML sitemap and review consistently

Create both HTML and XML versions of sitemap for your website and submit it to Google via respective Search Console account. While the HTML sitemap bolsters efficient user site navigation, XML version of the same assists Google in finding and indexing the respective website pages. Consider the following tips while optimizing your XML sitemap:

  • Review the sitemap consistently using Google Search Console
  • Update the sitemap as soon as you make any changes to the website URL structure or when you add a new page
  • Keep the sitemap size short for efficient crawl and indexing rate. Google ideally crawls 50,000 URLs at a time from a single XML sitemap, however, if you have a big site with more URLs, use multiple sitemaps rather than trying to include maximum URLs within a single XML sitemap.

Keep an eye on your Robots.txt File

A robots.txt file is a document, which can be used to inform the web crawlers about the receptive pages that are set to be crawled and the ones that shouldn’t be crawled. Keep an eye on your robots.txt file and check for any abnormality, like, whether any important page in your website is disallowed.

Technical SEO strategies alone cannot bring a big difference to your websites’ ranging, a conglomerate of Technical SEO, On page and OFF page strategies can surely make your website a strong contender for the number one spot in the SERP’s for relevant queries.