Launched back in 2011 and with more than 150 million daily active users by 2016, Snapchat is undoubtedly one of the most popular social media platforms. The fact that more than half of the Snapchat users are above 25 years, is also something that makes the social platform an ideal one for businesses, irrespective of its kind, to thrive on.
With only a history of 5 years, Snapchat is social media application with true potential, which is also overlooked by most of the businesses out there. Therefore, if you have not yet started marketing your business on Snapchat, this guide will help you to put the right foot forward and walk away with some valuable insights, which will help you to garner some potential leads.
Utilize Snap Ads
Snap Ads are innovative means to grab the attention of potential Snapchatters. Snap Ads are nothing but 10-second long advertisement clips, positioned between Snapchat stories. Snap Ads are optimized to be swiped up so that users have the option to get redirected to the respective mobile website, app download page or even a blog post.
Share professional insights to build a strong follower base
Building a potential follower base on Snapchat the first critical aspect needed to launch your business effectively on this platform. Projecting yourself as a niche guru by sharing various pertinent insights can help you to place yourself in a good position to attain potential followers. If you wish to kick start by attaining some followers quickly, you can share valuable insights regarding Snapchat features like the how to use different filters, how to optimize 10-second long Snapchat videos etc.
Offer sneak peaks or backstage snaps
This is one the innovative Snapchat marketing strategies that most of the present day businesses rely on. These strategies enable you to capture human emotion, which is so important when it comes to prompting potential followers to take an action in your favor. The Snapchat sneak peak marketing strategy, as the name indicates, provides you with the opportunity to keep your followers on the toes by giving them a sneak peak to the product that you are about to launch. The backstage snaps are all about releasing some interesting behind-the-scene footage related to a video that you have launched on Snapchat recently.
Hosts Snapchat contests
Hosting contests on Snapchat is another innovative Snapchat marketing strategy that can help you to attain more followers and eventually a brand name. Hosting contests helps you to engage with potential customers and keep them in the loop. Host contests that require people to take an action and send it to your Snapchat username. Reward the individuals who take part in your contests and do not hesitate to mention and congratulate the winner over the social media platform.
Be vibrant and consistent
Being vibrant and consistent on any social media platform is so critical aspects that can do wonders for your business in terms of followers and conversions. Stick with consistent and timely posts, so that your users can distinguish the days where they can expect a contest and a sneak peak video from your brand.
Keep a close eye on your competitors on Snapchat and try to come up with some innovative and out-of-the-box strategies to have an edge over them. Try to figure out what works best for you and don’t hesitate to experiment for achieving the same.